The biggest opportunity in soccer is coming in the next 5 years…
Is your organization ready?
Trusted By
We build strong cultures, elevate organizational effectiveness, and catalyze the next big move for leaders, teams, and organizations In SOCCER.
THIS IS FOR YOU IF YOU ARE…
Seeking to unify your organization across all levels, including board, staff, and members.
Looking to develop a stronger, positive culture that drives innovation and performance.
Looking to boost member engagement through recruitment and retention strategies that attract and maintain active participation.
Navigating significant changes such as mergers, new leadership, or market shifts.
Addressing cultural challenges and tension affecting morale and productivity
Aiming to strategically develop your organization for immediate and long-term success with a practical, sustainable, and transformational strategy that minimizes resistance and fosters resilience.
Focused on elevating the competitive performance and financial health of your organization to excel in both areas.
In need of establishing or refining governance structures to ensure smooth operations and compliance.
WE KNOW
SOCCER.
We are consultants who live and breathe soccer. We know the landscape, the current challenges, as well as the opportunities ahead. We have been working with Clubs, State Associations, MLS Franchises, US Soccer, & other soccer organizations for years to improve their organizations, engage their key stakeholders, and provide guidance as they prepare for the World Cup 2026, potential Women's World Cup 2027, & the Olympics in 2028. These marquee events will provide an opportunity to grow the sport by an order of magnitude not seen since 1994.
What We Do.
We partner with organizations worldwide to enable them to achieve transformative performance and impactful change.
We offer a complete range of services supporting all aspects of organizational management, operations, and key initiatives.
Together, we create a strategy and deployment plan for your club, association, or organization.
We facilitate connection & engagement between clubs & the state association to drive roadmap alignment.
Helping you foster relationships, establish credibility & earn trust to better serve membership
We plan, coordinate, host, and facilitate your annual general membership meeting.
Renew, refresh, or rewrite your bylaws for your board of directors and executive staff.
Due diligence, advisory, and change management services to support mergers.
Together, we develop an organizational mission, vision, and values using our Catalyst Canvas.
Management and leadership of special projects, initiatives, and proofs of concept.
How We Do It.
We believe that every stakeholder within your organization plays a crucial role in its overall growth and performance toward your vision. We take a total stakeholder approach creating custom strategies that cater to the specific needs of your board members, staff, and membership.
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Personal & Leader Interviews
All teammates & the leader get a 30-minute 1-on-1 touchpoint to assess current state of the team & organization, so everyone has a voice & ownership in the process.
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Team & Organizational Assessment Report
Finger on the pulse information and data. Current state analysis to identify organization strengths, barriers & opportunities using our PATHfinder diagnostic assessment.
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Offsite Experiential Retreat
2-Day Leader & Team Retreat focusing on awareness, connection, & understanding. We will determine the most important topics your team needs to discuss & lean into those conversations.
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Learning & Discussion Series
Weekly meetings to continue the discussion on the most important topics. Improvements, challenges, changes, & actionable items toward a healthier & more effective team & organization.
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Actionable Roadmap
Comprehensive plan to continue & sustain the transformation journey. Each important topic will have actions moving forward for the leader & team.
Our Unique Value Proposition.
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What differentiates us from other firms is our ability to bring emotional intelligence into the room allowing for the toughest conversations to be had in a healthy and effective manner. Most issues in the soccer landscape aren’t because we lack the proper knowledge, expertise or processes. It is because of the lack of awareness and skills to process the emotions around current challenges and how to capture future opportunities. Our firm has led countless conversations on these topics. We are prepared & ready to help our clients through these conversations.
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Our extensive client network of soccer organizations empowers us to leverage past achievements to expedite results while enhancing our engagements with each client. We consistently consult our network allowing us to bring the latest insights and knowledge to support current clients in overcoming obstacles, addressing pain points, and capitalizing on opportunities for organizational growth and transformation.
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We are soccer consultants that know the landscape & the opportunities ahead. We have been working with Clubs, State Associations, MLS Clubs, US Soccer & other soccer organizations for years to prepare all these organizations for the World Cup 2026, potential Women's World Cup 2027, & the Olympics in 2028. These events will provide an opportunity to to grow the sport by an order of magnitude. Experience in the industry is very important to create initiatives to support these endeavors.
We’ve Helped Our Clients Achieve Awesome Results
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MLS & USYS Partnership
Facilitated discussions between MLS & USYS that culminated in a multi-year partnership for youth soccer in America.
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Nashville Soccer Club
Our team consulted the soccer leadership team. Facilitated 3 preseason kick-off retreats for the leadership and support staff. Created Club-wide alignment on 2021 goals and objectives. Continued group and 1-on-1 support & coaching throughout the 2021 & 2023 season.
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OHN & OHS Merger
We facilitated the merger of Ohio North Youth Soccer Association and Ohio South Youth Soccer Association. We mediated discussions between both organizations board of directors and office staff members to determine the best path forward to unite the state of Ohio. To move the new organization, Ohio Soccer Association, into the 21st century, we created a new organizational structure, rewrote bylaw & policy, staff & board roles & responsibilities, organizational strategy & goals, & member voting structure and membership definition.
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Tennessee Soccer Club
Created and facilitated - Mission, Vision & Values, Club Curriculum, Staff & Board R&Rs/Alignment, Member feedback (Coaches & Parents), Team Leadership & Development Sessions, Organizational Strategy & Goals, New Facility Capital Campaign
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Cincinnati United Soccer Club
Created and facilitated - Mission, Vision & Values, Organizational Restructuring, Leadership Transition, Staff & Board R&Rs/Alignment, Member feedback (Coaches & Parents), Team Leadership & Development Sessions, Organizational Strategy & Goals, New Facility Capital Campaign
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USYS Leadership Summit
We hosted the 2019 USYS leadership summit in Atlanta Georgia. We facilitated discussions between 4 groups that included 125 presidents, chief executive officers, executive directors and various staff members. These discussions culminated in creating a national action plan to unite the youth soccer community across the country.
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Soccer Complex Attained
The Tennessee Soccer Association organization & board had been discussing and desiring a Soccer Complex for more than 20 years. We facilitated conversations culminating in a deal with the city to secure their own Soccer Complex.
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Colorado Club Summit
We facilitated a state wide Club Summit between Colorado executive directors, chief executive officers, chief operating officers and presidents. We mediated discussions around the culture of soccer in the state and what it would take to create an environment that everyone can succeed in.
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US Southern Region
In collaboration with Tom Condone, we lead a Retreat in Nashville with 12 CEOs & EDs from across the South to create collaboration & alignment
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Wisconsin Youth Soccer Association
We created Staff & Board Roles & Responsibilities/Alignment, Organizational Strategy & Goals, Board Development and Referee Program Revamp.
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Minnesota Youth Soccer Association
Signed a deal with their MLS team, Minnesota United, to become the first formal relationship between a State Association & MLS club.
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South Texas Youth Soccer
Worked with Staff & Board to create Roles & Responsibilities. Facilitated Alignment of Board Development with Organizational Strategy & Goals
What Our Clients Are Saying
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Nashville Soccer Club
“The work that Brad and the rest of the team at The Collective Global have done with our own leadership team has been outstanding, and the executive coaching for our key stakeholders to help us manage and direct the sporting side of our organization has been critical for our success.”
— Mike Jacobs, General Manager
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US Youth Soccer Association
“The best way to recommend [The Collective] is to reach out to people who have used them in the past. Their performance and results are their best recommendation. I wouldn’t hesitate at all to recommend anyone use The Collective for their leadership development and any summits the are planning.”
— Dr. Pete Zophi, Board of Directors Chairman
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Tennessee Soccer Association
“My team was happier after working with The Collective. The Collective uses a process that they’ve created to provide the structure that we were looking for. From the interviews, the assessment, the mission, the vision, the Board retreat, all this built on top of one another to help us get to where we are today. The Collective helped me work with my people on a more personal level.”
— Hans Hobson, CEO
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Ohio Soccer Association
“The Collective were critical in the successful merger of Ohio South and Ohio North to form the Ohio Soccer Association. Having an experience independent voice as a mediator, who also understands the shared vision of why the merger is happening, was key to a smooth transition.”
— Gordon Henderson, CEO
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Tennessee Soccer Association
“The conversations I had with The Collective led us to a better organizational model…Our board has become more effective in dealing with our staff and communicating with our customers.”
— John Snyder, President, Board of Directors
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US Youth Soccer Association
“If any group is looking to get on the cutting edge of advancing your organization, thinking outside the box and energizing your group The Collective is the right way to go… They bring so much to the table and they really listen… They’re also not afraid to challenge us.”
— Chris Webb, Director of Competition and Event Operations
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US Youth Soccer Association
“We worked with The Collective to bring our executive directors and presidents together to share best practices and exchange ideas so they can bring back knowledge their state association to help their members put their best foot forward.”
— Tom Condone, Director of Sport Development
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Mississippi State Soccer Association
“Anyone considering The Collective as a partner in your ventures, you will not regret making that decision… Because they care, they care about the human side of whats going on with each person they engage….With [The Collective] it’s a true relationship being built and it makes you feel like you’re apart of something bigger.
— Kay Bouler, Executive Director
Case Study
Check out our work with Tennessee State Soccer Association.
How Can We Help You?
How Can We Help You?
CONTACT US